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Ellen Gottesdiener

EBG Consulting

Ellen Gottesdiener, founder and principal with EBG Consulting, is an internationally recognized leader in the collaborative convergence of requirements + product management + project management. Ellen coaches and trains individuals and teams, and facilitates discovery and planning workshops across diverse industries. She writes widely and speaks at conferences worldwide. Ellen coauthored (with Mary Gorman) their 2012 book, Discover to Deliver: Agile Product Planning and Analysis. Ellen is author of two other acclaimed books: Requirements by Collaboration and The Software Requirements Memory Jogger.

Speaker Presentations
Tuesday, June 3, 2014 - 1:00pm
Half-day Tutorials
The Essential Product Owner: Championing Successful Products

Engaged and passionate product owners balance strategic and tactical activities to ensure that the right product is built—and built right. Yet how do these product owners guide planning toward longer-term goals while also ensuring that requirements are sufficiently understood for development and delivery? Join Ellen Gottesdiener as she shares techniques for setting context and collaboratively establishing a shared understanding of requirements. Discover methods to envision the product and identify the stakeholders and their value considerations. Experience a simulated agile discovery workshop—slicing requirements based on value and allocating features, minimum marketable features, and stories to planning horizons. Learn how iteration, release, and product roadmaps plans are interwoven and aligned to the product’s strategy. Take away proven techniques to identify and allocate requirements to plans, to make difficult and effective value-based planning decisions, and to refine a lean product backlog. Leave with a new appreciation for the attitudes and aptitudes of a successful product owner.

Wednesday, June 4, 2014 - 2:15pm
Business Analysis & Requirements
Nonfunctional Requirements: Forgotten, Neglected, and Misunderstood

Implementing nonfunctional requirements is essential to build the right product. Yet teams often struggle with when and how to discover, specify, and test these requirements. Many teams neglect nonfunctional requirements up front, considering them less important or unrelated to user requirements; other teams specify them incompletely or with untestable and non-measurable attributes. Ellen Gottesdiener introduces three types of nonfunctional requirements: interfaces; attributes including performance, usability, security, and robustness; and the environment for the product’s design and implementation. Ellen helps you explore ways to visualize interfaces and value their options, examine techniques to specify quality attributes and their acceptance criteria, and consider environmental requirements. Leave with a better understanding of how these dimensions intertwine with functional requirements, and the challenges of incorporating nonfunctional requirements in your product backlog. Join Ellen in a fast-paced survey of key practices designed to help you discover and define holistic nonfunctional requirements for your agile project.