Two common situations lead to bad software—the project team isn’t aligned on the problem or the customer isn’t involved in the design process. Either way, you end up with a product that the business didn’t ask for, the tech team struggles to deliver, and customers don’t want. So, how do you increase confidence in the direction of your product and work together to build innovative solutions that bring the business, technology, and customers together? Garren DiPasquale and Matt Wallens introduce, a process to understand business goals and customer needs. It isn’t about designing screens or...
Matt Wallens
Artifact
For more than twenty years, Matt Wallens has researched and designed products for web, desktop, and mobile, and guided clients through project discovery, strategy, and functional design. He works with small to medium-sized businesses and digital agencies to design usable products by understanding their customer’s needs. He believes that good design involves the people who are affected by the solutions we create.