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Philip Lew

Philip Lew
XBOSoft

After working in various management and technical positions in software development and product management, Philip Lew leads XBOSoft’s direction and strategy as CEO. A speaker at numerous trade and academic conferences, Phil has worked with hundreds of organizations to assess the quality of their software, examine software quality processes, and set forth measurement plans to improve software quality using systematic methods. His Ph.D. research in software quality and usability resulted in several IEEE and ACM journal publications and in various trade journals as well. Find out more about Philip at xbosoft.com.

Speaker Presentations
Monday, November 9, 2015 - 1:00pm
Half-day Tutorials
Wearables: Navigating the Perfect Storm of Sensors, Big Data, Privacy, and Security

One of the latest facets of the mobile paradigm is mobile wearables―a new generation of personalized technology that knows us better than our closest friends do. How many of your friends know how far you walked or what you ate today? Although you may now think mobile wearables are just for geeks, they will become commonplace very quickly. Our challenge is to develop applications that can synthesize context from the gigantic amount of data these devices and their sensors generate. Ensuring the privacy and security of device usage and its data will be of highest concern. Philip Lew systematically analyzes context―the most important element in future design and development of mobile applications while incorporating big data, privacy, and security. Using examples, Philip shows the contextual elements you need to consider now and discusses how to identify key factors for a future generation of wearable products based on discovering anticipatory services.

Tuesday, November 10, 2015 - 1:00pm
Half-day Tutorials
Mobile App Usability and UX for Developers and Testers

Many enterprises  today are migrating to mobile while new organizations are adopting a mobile-first or mobile-only strategy. Because of the special characteristics of the mobile platform and its user base, usability and the user experience (UX) take on an increased emphasis, although there are currently no formal models describing UX. With SaaS-based business models, where users can pay by the month and switch applications in a heartbeat, UX becomes paramount. Phil Lew explains the definitions of usability and user experience, describes the connections between them, and explores evaluation methods you can use as the first step toward improving UX on the mobile platform. To build a deeper understanding of how to improve your own app’s UX, Phil gives examples to illustrate the good, the bad, and the ugly of mobile UX. Discover key principles for design and evaluation of usability. Develop a methodology for continuous improvement of your users’ experience.

Wednesday, November 11, 2015 - 1:30pm
Security
Privacy, Security, and Trust in the Mobile Age

As mobile technologies penetrate our lives, the rate at which we generate and access data accelerates. Our mobile phones now have more memory than we thought we needed—and somehow we fill it up—and are repositories of important and private data. A recent study revealed that, due to concerns about personal information, more than half of mobile application users have uninstalled or decided not to install an application. So what does this mean for us? It means that no matter how great or how slick our app is, unless we give users the sense of security and privacy they want and deserve, we will fail to gain their trust. And because users are now more vocal than ever, trust is becoming a new currency that will drive end user uptake. Join Phil Lew to discover how we can foster trust in our apps. In this thought-provoking session, Phil reveals key elements and characteristics to enable us to design and evaluate a mobile application that generates end user trust.