Wearables

Tutorials

MK Wearables: Navigating the Perfect Storm of Sensors, Big Data, Privacy, and Security

Philip Lew, XBOSoft

Mon, 11/09/2015 - 1:00pm

One of the latest facets of the mobile paradigm is mobile wearables―a new generation of personalized technology that knows us better than our closest friends do. How many of your friends know how far you walked or what you ate today? Although you may now think mobile wearables are just for geeks, they will become commonplace very quickly. Our challenge is to develop applications that can synthesize context from the gigantic amount of data these devices and their sensors generate. Ensuring the privacy and security of device usage and its data will be of highest concern. Philip Lew systematically analyzes context―the most important element in future design and development of mobile applications while incorporating big data, privacy, and security. Using examples, Philip shows the contextual elements you need to consider now and discusses how to identify key factors for a future generation of wearable products based on discovering anticipatory services.

Concurrent Sessions

BW2 Real-Time Contextual and Social Media Relevance in Mobile

Jason Arbon, appdiff.com

Wed, 11/11/2015 - 11:30am

Personalized mobile user experience is a hot topic today because a smarter app will delight users, keep them coming back, and make your business stand out above the crowd. The extreme version of personalization is real-time contextual and social relevance. According to Jason Arbon, the contextual brain for your app is only a few API calls away. Based on lessons learned working on search relevance and personalization at Google, Bing, and a stealth mobile app startup, Jason describes the value, performance, limitations, and data-privacy of local and web services available today. He demonstrates practical examples of leveraging APIs such as Foursquare, Yelp, Google Places, Facebook, Twitter, and Location APIs (latlong + velocity). Then, Jason describes available natural language processing APIs such as NSLinguisticTagger and illustrates ways to use in-app usage data to improve an application’s contextual experience. Take away ideas to make your users happier—and you and your app look smarter.

BW6 Privacy, Security, and Trust in the Mobile Age

Philip Lew, XBOSoft

Wed, 11/11/2015 - 1:30pm

As mobile technologies penetrate our lives, the rate at which we generate and access data accelerates. Our mobile phones now have more memory than we thought we needed—and somehow we fill it up—and are repositories of important and private data. A recent study revealed that, due to concerns about personal information, more than half of mobile application users have uninstalled or decided not to install an application. So what does this mean for us? It means that no matter how great or how slick our app is, unless we give users the sense of security and privacy they want and deserve, we will fail to gain their trust. And because users are now more vocal than ever, trust is becoming a new currency that will drive end user uptake. Join Phil Lew to discover how we can foster trust in our apps. In this thought-provoking session, Phil reveals key elements and characteristics to enable us to design and evaluate a mobile application that generates end user trust.