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TK Mobile App Usability and UX for Developers and Testers
Philip Lew, XBOSoft
Tue, 11/10/2015 - 1:00pm

Many enterprises  today are migrating to mobile while new organizations are adopting a mobile-first or mobile-only strategy. Because of the special characteristics of the mobile platform and its user base, usability and the user experience (UX) take on an increased emphasis, although there are currently no formal models describing UX. With SaaS-based business models, where users can pay by the month and switch applications in a heartbeat, UX becomes paramount. Phil Lew explains the definitions of usability and user experience, describes the connections between them, and explores evaluation methods you can use as the first step toward improving UX on the mobile platform. To build a deeper understanding of how to improve your own app’s UX, Phil gives examples to illustrate the good, the bad, and the ugly of mobile UX. Discover key principles for design and evaluation of usability. Develop a methodology for continuous improvement of your users’ experience.

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Concurrent Sessions

BW6 Privacy, Security, and Trust in the Mobile Age
Philip Lew, XBOSoft
Wed, 11/11/2015 - 1:30pm

As mobile technologies penetrate our lives, the rate at which we generate and access data accelerates. Our mobile phones now have more memory than we thought we needed—and somehow we fill it up—and are repositories of important and private data. A recent study revealed that, due to concerns about personal information, more than half of mobile application users have uninstalled or decided not to install an application. So what does this mean for us? It means that no matter how great or how slick our app is, unless we give users the sense of security and privacy they want and deserve, we will fail to gain their trust. And because users are now more vocal than ever, trust is becoming a new currency that will drive end user uptake. Join Phil Lew to discover how we can foster trust in our apps. In this thought-provoking session, Phil reveals key elements and characteristics to enable us to design and evaluate a mobile application that generates end user trust.


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BW8 Observation: The Key to a Great User Experience
Geri Winters, Wyyzzk, Inc.
Wed, 11/11/2015 - 2:45pm

Observation is an important research technique when we are designing solutions to delight users. Some kinds of information that may make the difference between an acceptable solution and a delightful one can only be obtained by observing users in their native environment. Observing users is much more than simply sitting and watching them work. We observe with a purpose in mind and use all our senses—not just sight—when doing an observation. Geri Winters describes several different observation techniques including observing the environment, silent observation of someone performing a task, cognitive walkthrough with a user, and observing while doing. After explaining when and why you might use each technique, she leads you through a series of exercises designed to practice the techniques. Geri uses stories from real projects to illustrate the importance of observation in the user’s native environment and provides references to resources for further study.

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BT10 Use Design Thinking to Deliver Innovative Products and Services
Garren DiPasquale, Aduro
Thu, 11/12/2015 - 3:00pm

Often a project is kicked off with a solution in mind that only serves the business or technology. Additionally, requirements ambiguity leads to products and services that the business didn't ask for, the tech team struggles to deliver, and users don't want. So, how do you move away from poor requirements and work together to build innovative solutions that bring the business technology and design together? Garren DiPasquale explores the history of design thinking principles and methodologies. He explains how to use this information to define requirements and objectives to create a common understanding of what makes your product or service a success. Garren shows not only why we must get the business, technology, and design on the same page, but also how to leverage the process tools from the designers toolbox to implement multi-disciplined product teams, solve problems creatively, and collaborate to produce software that is viable, feasible, and desirable.

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