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Wednesday, November 11, 2015 - 11:30am - 12:30pm
Going Mobile
BW2

Real-Time Contextual and Social Media Relevance in Mobile Prior Year Content

Personalized mobile user experience is a hot topic today because a smarter app will delight users, keep them coming back, and make your business stand out above the crowd. The extreme version of personalization is real-time contextual and social relevance. According to Jason Arbon, the contextual brain for your app is only a few API calls away. Based on lessons learned working on search relevance and personalization at Google, Bing, and a stealth mobile app startup, Jason describes the value, performance, limitations, and data-privacy of local and web services available today. He demonstrates practical examples of leveraging APIs such as Foursquare, Yelp, Google Places, Facebook, Twitter, and Location APIs (latlong + velocity). Then, Jason describes available natural language processing APIs such as NSLinguisticTagger and illustrates ways to use in-app usage data to improve an application’s contextual experience. Take away ideas to make your users happier—and you and your app look smarter.

Jason Arbon
Jason Arbon, appdiff.com

Jason Arbon is the CEO of AppDiff.com, focused on automagically identifying differences in mobile app UI, UX, and performance. Jason is also the creator of the new mobile web search and discovery app mobo (herecandy.com). Jason was formerly the director of engineering and director of product at Applause.com/uTest.com, where he created the App Store data analytics service and led overall product strategy to deliver crowdtesting to top app teams via more than 100,000 community members. Jason previously held engineering management and innovation roles at Google and Microsoft. He coauthored How Google Tests Software and authored App Quality: Secrets for Agile App Teams.

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