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Wednesday, November 11, 2015 - 1:30pm - 2:30pm
Security
BW6

Privacy, Security, and Trust in the Mobile Age Prior Year Content

As mobile technologies penetrate our lives, the rate at which we generate and access data accelerates. Our mobile phones now have more memory than we thought we needed—and somehow we fill it up—and are repositories of important and private data. A recent study revealed that, due to concerns about personal information, more than half of mobile application users have uninstalled or decided not to install an application. So what does this mean for us? It means that no matter how great or how slick our app is, unless we give users the sense of security and privacy they want and deserve, we will fail to gain their trust. And because users are now more vocal than ever, trust is becoming a new currency that will drive end user uptake. Join Phil Lew to discover how we can foster trust in our apps. In this thought-provoking session, Phil reveals key elements and characteristics to enable us to design and evaluate a mobile application that generates end user trust.

 
 

1.00 PMI® PDU
Philip Lew
Philip Lew, XBOSoft

After working in various management and technical positions in software development and product management, Philip Lew leads XBOSoft’s direction and strategy as CEO. A speaker at numerous trade and academic conferences, Phil has worked with hundreds of organizations to assess the quality of their software, examine software quality processes, and set forth measurement plans to improve software quality using systematic methods. His Ph.D. research in software quality and usability resulted in several IEEE and ACM journal publications and in various trade journals as well. Find out more about Philip at xbosoft.com.

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