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Tuesday, November 10, 2015 - 1:00pm - 4:30pm
Half-day Tutorials
TK

Mobile App Usability and UX for Developers and Testers Prior Year Content

Many enterprises  today are migrating to mobile while new organizations are adopting a mobile-first or mobile-only strategy. Because of the special characteristics of the mobile platform and its user base, usability and the user experience (UX) take on an increased emphasis, although there are currently no formal models describing UX. With SaaS-based business models, where users can pay by the month and switch applications in a heartbeat, UX becomes paramount. Phil Lew explains the definitions of usability and user experience, describes the connections between them, and explores evaluation methods you can use as the first step toward improving UX on the mobile platform. To build a deeper understanding of how to improve your own app’s UX, Phil gives examples to illustrate the good, the bad, and the ugly of mobile UX. Discover key principles for design and evaluation of usability. Develop a methodology for continuous improvement of your users’ experience.

3.75 PMI® PDUs
Philip Lew
Philip Lew, XBOSoft

After working in various management and technical positions in software development and product management, Philip Lew leads XBOSoft’s direction and strategy as CEO. A speaker at numerous trade and academic conferences, Phil has worked with hundreds of organizations to assess the quality of their software, examine software quality processes, and set forth measurement plans to improve software quality using systematic methods. His Ph.D. research in software quality and usability resulted in several IEEE and ACM journal publications and in various trade journals as well. Find out more about Philip at xbosoft.com.

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