Most organizations struggle with the processes that define what software they should develop, when to do it, and how it will evolve over time—all parts of the product management role and activities. Because repeatable processes have not been established and organizations cope with conflicting priorities, teams stress needlessly over day-to-day decisions. Product management requires a fundamental company-wide understanding of its goals and opportunities coupled with the discipline to optimize development and maintenance efforts. Ernani Ferrari addresses why product management for software is crucial to maximize revenue and reduce costs in the short and long terms, explains the product manager’s role and activities, and examines how to translate company strategies into product strategies. Ernani also explores what business aspects you should consider during product planning, discusses the product artifacts you need, and outlines orchestrating product releases to improve corporate communication and overall financial results.
Ernani Ferrari
Chief consultant at Mondo Strategies since 2005, Ernani Ferrari has managed R&D, customer support, services, customer relationship, sales, channels, international operations, alliances, corporate universities, and marketing for companies including Infor, Totvs, and QAD. Ermani has restructured development organizations in the United States, Europe, South America, and Asia. As a manager, director, and vice-president responsible for product management, he led product strategies and localization for the forty most relevant countries/markets in the world, worked in sixteen countries, and managed strategies and product requirements for seventy-six countries in twenty-six languages. Ernani has worked with more than one-hundred software companies.