Mobile App UX and Usability: A Continuous Improvement Model NEW
Today, many organizations are migrating to mobile while new organizations are adopting a “mobile first” or “mobile only” strategy. Because of the special characteristics of the mobile platform and its user base, usability and the user experience (UX) take on an increased emphasis. With SaaS-based business models, where users can switch applications in a heartbeat and pay by the month, user experience becomes paramount. Currently, there are no formal models describing user experience. Philip Lew explains the definitions of usability and user experience, describes the connections between them, and explores evaluation methods that you can use as the first step toward improving user experience on the mobile platform. Philip uses examples to illustrate the good, bad, and the ugly of mobile UX to build a deeper understanding of how to improve your own app’s UX. Discover key principles for design and evaluation of usability. Develop a methodology for continuous improvement of your users’ experience.