Jeff Hassemer
Experian
Jeff Hassemer is a global product marketing executive known for his thought leadership and notable product achievements in the areas of database-marketing, CRM, and marketing-automation technology solutions. Jeff serves as senior vice president of Global Product Strategy for Experian Marketing Services. Experian’s clients gain competitive advantages and optimized marketing spends as a direct result of the profitable, state-of-the-art strategies, programs and processes that Jeff oversees and directs in his diverse product portfolio. Prior to joining Experian, Jeff held senior-level marketing positions in emerging tech and Fortune 500 companies including Doubleclick, Matchlogic, Entiera, Responsys, ROI Direct, and Customer Insight Company.
Speaker Presentations
Wednesday, November 13, 2013 - 3:45pm
Big Data
How Experian Revolutionized Product Strategy and Management with Big Data