Building Your Own Personal Brand

Unfortunately, many people focus solely on their jobs and day-to-day task delivery rather than building their career. This often results in careers that happen by accident, rather than by design. How can you build a personal brand that you can refer to when making conscious choices about your next career move? How can you build your dream career while delivering the greatest value to your organization? Jennifer Bonine describes the tools she uses in leadership sessions to help people begin the process of defining their own personal brand. These tools include laying out a personal impact statement, creating your personal tag line, asking for what you want, developing a solid process for making career directional decisions, and communicating those decisions to your leaders. Jennifer shares techniques that can be used by any individual who is looking to map the next career move—and then to create an action plan to get there.