Agile + DevOps West 2022 Tutorial: Rethinking Product Strategy & Customer Discovery


Monday, June 13, 2022 - 8:30am to 12:00pm

Rethinking Product Strategy & Customer Discovery


In many organizations product ideas often lack customer or business validation. Products or features tend to be a manifestation of a HiPPO (highest paid person’s opinion) or blind feature matching of a competitor. Likewise, product strategies are often pithy phrases, uninspiring targets, or contain too many goals to be actionable. Neither of these needs to be true! Using lightweight, evidence-based approaches that guide product discovery with demonstrable outcomes is key to finding customers and generating business value. Once a product idea has been refined, a well-designed and deployed strategy will provide focus, alignment, and purpose for an entire organization. Attendees will be introduced to key concepts and provided with practical tools that allow product leaders to guide product discovery and create meaningful product strategies. Participants will gain hands-on experience working through two separate canvases. First, the Product Discovery canvas will help you discover your customer and identify a problem or improvement that is valuable to them. Next, the Product Strategy canvas will allow the co-creation and deployment of a successful strategy.

Industrial Logic

Charlotte Chang is a Technology Product Strategist with nearly 20 years of experience. She enjoys working with executives, managers, and teams to create Systems of Compassion that provide a sustainable, humane, inclusive experience for all contributors throughout product development. Recently, her experience has focused on launching new products, marketing and brand management, and designing change within organizations. Previously, she has worked with companies across multiple countries, industries, and company sizes, performing every role on a delivery team: iteration manager, product designer, user experience, business analyst, developer, and tester. Ok…time for two truths and a lie: Charlotte’s work was featured in the New York Times, Charlotte has two cats, or Charlotte enjoys a quality high five. Come to a session to discover the truth!