Teams are getting good at agile—they learn the ceremonies, they get a good agile coach that tightens performance, and they become a well-oiled machine primed for delivery. But are they delivering value to the customer? In agile, for some teams sprint 0 is assigned to research spikes, to help define the value that the sprint should deliver. But for many teams, there is not even a sprint 0; value delivery should happen constantly. Join Vidya Dinamani and Heather Samarin as they share what they’re seeing in multiple organizations: Teams that are constantly delivering, but their products are...
Heather Samarin
Product Rebels
Heather Samarin, co-founder of Product Rebels, has over 17 years of experience in delighting customers through the design, development, and management of customer experiences within both B2B and B2C marketing and product management. She’s held both senior and C-Level roles at start-ups within the social gaming and healthcare markets where she led product strategy and new product development. Before this, Heather spent over 11 years and held several senior leadership positions at Intuit Inc. Most recently, as Vice President for TurboTax Product Management, she launched their “free” business model and alternative monetization strategy through 2 new online tax products. As Director of QuickBooks Brand Management, she launched several new products targeted at the SMB market. She holds a BS in finance from California State University and an MBA in marketing from Santa Clara University