How Great UX Improves Dev’s Efficiency and Sanity
Agile methodologies often lack the details of how UX fits into software development projects. Some suggest that a product manager describing features is enough for developers, that UX should train others to do their specialized jobs, or that excluding UX experts solves their being “too siloed” and “not collaborative.” This happens with no other role in software; it’s hurting culture, efficiency, and productivity, as well as creating poor products for customers. Your customer only sees your UX, not your developers' skill or if you were agile or lean. UX failures remind us that skimping on the UX process can alienate customers, create negative media attention, and burn millions of dollars. Consequently, companies are figuring out that UX specialists and the user-centered design process are good investments that more than pay for themselves. Learn how the UX process fits into lean and agile; augments software development goals; increases customer satisfaction; and saves time, money, and sanity, all before developers write a line of code.
Debbie Levitt, CXO of Delta CX, has been a CX and UX strategist, designer, and trainer since the 1990s. As a “serial contractor” who lived in the Bay Area for most of this decade, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Oracle, and a variety of Silicon Valley startups. Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure. Her “DevOps ICU” book and training teach non-CX roles about CX, why it’s done by specialists, and how to integrate it into teams and processes. Her “Delta CX” book and training teach companies how to improve customer satisfaction, predict and mitigate business risk, and increase ROI by investing in great customer experiences.