Evolving from Projects to Products: The Product Leader’s Journey

The Product Leader is the link between the products we build and the culture of the organization building them. It's the foundation for operating in a digital economy. There is a shift happening. One that puts the user closer to the center of our work than ever before. We are moving away from the question "Are we building it right?" to asking "Are we building the right thing?" This approach isn't new - it's growing in response to the increasing speed and complexity of competing in today's marketplace. The future of business agility is creating a healthy ecosystem that provides space for innovation and discovery and for effective Product Leadership. In some ways, Product Leadership can be described as the ‘everything profession.’ The shift from leading projects to leading products requires a shift in focus and in skills, and in growing our Product Mindset. In this session, we will explore what the Product Mindset is and how to grow it within ourselves and in our organization. We'll identify the questions we can ask to go further than we have before to define value. We'll discuss how to develop products that resonate with our user's emotional needs. And we'll finish with a simple, introspective exercise into the 4 areas to evolve from a Project Leader to a Product Leader.