A/B Testing: Improvements through Continuous Experimentation
“The goal of a lean startup is to learn what is valuable to a customer” (Eric Ries, The Lean Startup). Do you know what is valuable to your customers? Can you measure which improvements result in more engagement, more sales, or more long-term use of your product? A/B testing―or experimentation―is one way for software teams to learn more about how customers use software, and which changes drive customer engagement and satisfaction. In this fun and interactive tutorial, Alan Page begins with the basics of experimentation, including everything you need to build a minimal experimentation platform, elaborates on the details of running valid and trustworthy experiments, and progresses through advanced experiments and statistical analysis in order to give you everything you need to get started and dive deep into running your own A/B experiments. And, so you can avoid many of the mistakes he (and countless others) have made in this area, Alan shares the common traps, pitfalls, and dangers of A/B testing and statistical errors.