Conference archive


Thursday, June 9, 2016 - 10:00am to 11:00am

Experiments: The Good, the Bad, and the Beautiful

Through the years, Linda Rising has given presentations about the use of stories instead of science in the industry, so in this session she has decided to be more helpful and talk about experiments. There's an increasing emphasis on experiments as a part of being more innovative but sometimes Linda says we need a nudge and some examples to help us get going. No, this is not too rigorous! Rather than talking about statistics, she is going to explore cheap, easy experiments—what to do, what to be aware of, and our own cognitive biases, including the confirmation bias that does its best to keep us from seeing what's new in our environment. We all need strategies for dealing with that—like involving others who are really doing it. Linda’s goal is to encourage everyone to be a bit more methodical in decision-making and to replace “That won't work” with “How can we test it?” Leave with a plan for one or more experiments to run in your workplace. Improve your scientific vocabulary a bit, and learn some of the cognitive biases that get in the way of good decision-making.

Linda Rising
Independent Consultant

Linda Rising is an internationally-known presenter on topics of agile development, patterns, retrospectives, the change process, and the connection between the latest neuroscience and software development. An independent consultant from Tennessee, Linda ( has a background in university teaching and work in industries of telecommunications, avionics, and strategic weapons systems. She has authored numerous articles and published several books: Design Patterns in Communications, The Pattern Almanac 2000, A Patterns Handbook, Fearless Change: Patterns for Introducing New Ideas (with coauthor Mary Lynn Manns), and her latest More Fearless Change (also with coauthor Mary Lynn Manns).