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Tuesday, June 9, 2015 - 8:30am - 4:30pm
Full-day Tutorials

Great Product Design with User Story Mapping NEW Prior Year Content

A story map is a simple model, built from index cards or sticky notes, which helps the people who make it envision a customer’s experience with their product. Jeff Patton explains that within a design process story maps are a core practice focused on understanding and building empathy with customers and users, and then identifying and testing solutions to improve the customer’s experience with your product or service. The design process and story mapping can identify completely new product opportunities or improve the existing product experience. Join Jeff to learn how to map your customer’s and user’s experience today and then how to deliberately improve that experience. Use empathy maps, persona sketches, archetypes and stereotypes, story mapping, and design studio concepts to speed your design work. Since all solution ideas are speculative, learn how to validate solutions as quickly and cost-effectively as possible. In the end, discover an essential design process that allows you to identify and validate innovative product solutions.

This is a hands-on workshop. Come prepared to learn.

6.75 PMI® PDUs
Jeff Patton
Jeff Patton, Jeff Patton & Associates

Jeff Patton started in software development in the early ’90s as a project leader for a small, software product company where he learned that well-written code and fast delivery are not the secrets to success. What makes the difference is understanding your customer and creating a great product. In 2000 Jeff worked as a product manager adopting Extreme Programming, gaining a strong appreciation for the discipline that agile thinking brings to software development. He received the Agile Alliance’s Gordon Pask Award for contributions to agile development and authored User Story Mapping. Learn more about Jeff at and

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