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Ellen Gottesdiener

EBG Consulting

Ellen Gottesdiener, founder and principal with EBG Consulting, is an internationally recognized leader in the collaborative convergence of requirements + product management + project management. Ellen coaches and trains individuals and teams, and facilitates discovery and planning workshops across diverse industries. She writes widely and speaks at conferences worldwide. Ellen coauthored (with Mary Gorman) their 2012 book, Discover to Deliver: Agile Product Planning and Analysis. Ellen is author of two other acclaimed books: Requirements by Collaboration and The Software Requirements Memory Jogger.

Speaker Presentations
Tuesday, June 3, 2014 - 1:00pm
Half-day Tutorials
The Essential Product Owner: Championing Successful Products

Engaged and passionate product owners balance strategic and tactical activities to ensure that the right product is built—and built right. Yet how do these product owners guide planning toward longer-term goals while also ensuring that requirements are sufficiently understood for development and delivery? Join Ellen Gottesdiener as she shares techniques for setting context and collaboratively establishing a shared understanding of requirements. Discover methods to envision the product and identify the stakeholders and their value considerations. Experience a simulated agile discovery workshop—slicing requirements based on value and allocating features, minimum marketable features, and stories to planning horizons. Learn how iteration, release, and product roadmaps plans are interwoven and aligned to the product’s strategy. Take away proven techniques to identify and allocate requirements to plans, to make difficult and effective value-based planning decisions, and to refine a lean product backlog. Leave with a new appreciation for the attitudes and aptitudes of a successful product owner.