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Wednesday, June 4, 2014 - 12:45pm - 2:00pm
Agile Techniques

Story Maps, Customer Journeys, and Other Product Design Tools

Are you sure you are building the right product? Although agile methods help teams build products faster, many teams struggle to validate customer direction or product features. Some teams talk about “grooming the backlog” but still find their stories are not strong. If you’re struggling with bad backlogs or weak stories, this session is for you. Drawing on his years of experience helping teams improve their product learning skills, David Hussman presents techniques―personas, example-driven story mapping, customer journeys, and lean UX tools—for initial and continuous product discovery and validation. Beyond the tools, David shares ideas for creating whole, product development teams and communities which augment and extend simpler ideas like Scrum teams. The session is a combination of presentation and interactive participation so please come ready to engage, learn, and challenge the status quo. Feel free to bring—and ask—your most challenging questions.

David Hussman, DevJam

Working with companies of all sizes worldwide, David Hussman teaches and coaches the adoption of agile methods as powerful delivery tools. Sometimes he pairs with developers and testers; other times he helps plan and create product roadmaps. David often works with leadership groups to pragmatically use agile methods to foster innovation and a competitive business advantage. Prior to working as a full-time coach, he spent years building software in the audio, biometrics, medical, financial, retail, and education sectors.

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