Build the Right Product through Lean Canvas and Story Mapping Techniques

Too many organizations focus on maximizing output and often miss delivering the right product. Studies show more than 60 percent of system features are rarely—or never—used. You may deliver a pile of features, but if they aren’t being used, does it really matter how well or fast you do it? To deliver the right outcomes, you need to discover your customers’ real needs and validate your assumptions as early as possible. This means completing an early version of your product so you can begin testing, validating, and improving. David Hawks introduces you to concepts from Lean Startup including the techniques of Lean Canvas and User Story Mapping. Learn how to apply these techniques to determine where to start product development, and how to learn early and often. By defining the right Minimum Viable Product (MVP), you can quickly validate that you’re building the right product.