Of course we know what customers want, right? Product owners have the roadmap. Sales teams know what sells. Support talks to customers every day. So if we really know what our customers want, why is 65 percent of all software functionality rarely or never used? Why aren’t our customers delighted with the products we ship? Stop guessing what customers want and start delivering it! Tom Gimpel discusses the challenges of feature prioritization and determining what your clients really want and what they really need—and why they’re not the same thing. Learn how you can employ the KANO prioritization model to delight your customers by giving them functionality they value without the fluff they won’t use. Learn what’s wrong with most feedback surveys and build your delivery process to maximize customer satisfaction. Take away valuable tools for prioritization including an Excel-based scoring model that actually chooses the “best” possible combination of features that you can ship.
Tom Gimpel
Tom Gimpel is Vice President of Product Development and Delivery for SofterWare: a market leader for over 30 years in software solutions for non-profit organizations, childcare centers, camps, and schools. In this role, Tom is responsible for overseeing product development, software engineering, and quality control efforts for all of SofterWare’s product lines (including DonorPerfect Online, WebLink, DonorPages, and EZ-Care) for more than 25,000 customers. Tom has spent more than 25 years in software development leadership at numerous companies. Prior to joining SofterWare, Tom was SVP/Chief Software Architect at GMAC Commercial Mortgage and a frequent speaker at industry conferences. Tom is an agile development champion, and a former Microsoft Customer Advisory Board Member with expertise in enterprise development and software integration approaches, as well as a three-time recipient of the “Digital Innovation” and "Top 30 People to Watch" awards by the Realcomm conference, an industry technology organization. Tom also created SofterWare’s first mobile application for iPhone and Android.