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Product Owner

Tutorials

ME A Product Ownership Practicum for ScrumMasters and Product Owners NEW
Bob Galen, Velocity Partners
Mon, 11/09/2015 - 8:30am

You’ve just been selected by your boss for the Product Owner role … or you’re a newly minted ScrumMaster trying to figure out how it all works … or you’re an experienced Product Owner who is struggling to find balance between your stakeholders, customers, and team … or you’ve just received your CSPO certification but have no experience being a REAL Product Owner. Fear not! Join Product Owner coach and author Bob Galen in this fast-paced, crash course in how to ROCK your new role. Explore the dynamics of user stories, product backlogs, valuation and prioritization, establishing minimal marketable deliverables, and how to deliver high-impact sprint reviews. Bob then raises the bar to talk about product ownership at scale, how to build quality into your products, and how to effectively communicate and negotiate within your organization. Leave this tutorial with the ideas, skills, and techniques to become the Product Owner your boss wants you to be.

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MI Building Cross Platform and Mobile Apps with XAML NEW
Mike Benkovich, Imagine Technologies, Inc.
Mon, 11/09/2015 - 1:00pm

To make it possible for designers and developers to collaborate and build compelling user interfaces using the same assets, Microsoft created the extended application markup language XAML and introduced it in the release of the Windows Presentation Foundation. Based in XML and using language features that enable data binding, templating, styling, and adaptive layouts, it creates the interfaces declaratively and efficiently. XAML has appeared in Silverlight, Windows Phone, and Metro and has now gone cross platform to Android and iOS with Xamarin. Mike Benkovich begins with the basics of XAML—controls and containers, options for layout including canvases, stack panels and grids, and responsive layouts that take advantage of the available screen real estate. Next Mike dives into XAML advanced data binding and converters. Finally, he takes a brief look at Xamarin to show how you can deliver great applications across platforms on almost any device.

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MJ Principles and Practices of Lean Software Development
Ken Pugh, Net Objectives
Mon, 11/09/2015 - 1:00pm

Lean software development has often been described as “better, faster, cheaper” and focused on “eliminating waste,” but those are misnomers. Going after speed improvement and waste elimination can actually reduce the benefits you might otherwise get from lean. Ken Pugh describes what lean software development really is and why you should be incorporating it into your development efforts—whether you use Scrum, kanban, or SAFe. Ken explains the mindset, principles, and practices of lean. Its foundations are systems thinking, a relentless focus on time, and an understanding that complex systems require holistic solutions. Employing lean principles, you optimize the whole, eliminate delays, improve collaboration, deliver value quickly, create effective ecosystems for development, push decisions to the people doing the work, and build integrity in. Lean practices include small batches, cross-functional teams, implementing pull, and managing work in process. Ken describes how to use lean—no matter where you are in your development process.

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One of the latest facets of the mobile paradigm is mobile wearables―a new generation of personalized technology that knows us better than our closest friends do. How many of your friends know how far you walked or what you ate today? Although you may now think mobile wearables are just for geeks, they will become commonplace very quickly. Our challenge is to develop applications that can synthesize context from the gigantic amount of data these devices and their sensors generate. Ensuring the privacy and security of device usage and its data will be of highest concern. Philip Lew systematically analyzes context―the most important element in future design and development of mobile applications while incorporating big data, privacy, and security. Using examples, Philip shows the contextual elements you need to consider now and discusses how to identify key factors for a future generation of wearable products based on discovering anticipatory services.

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MM Innovation Thinking: Evolve and Expand Your Capabilities
Jennifer Bonine, tap|QA, Inc.
Mon, 11/09/2015 - 1:00pm

Innovation is a word frequently tossed around in organizations today. The standard cliché is “Do more with less.” People and teams want to be innovative but often struggle with how to define, prioritize, implement, and track their innovation efforts. Jennifer Bonine shares the Innovation Types model to give you new tools to evolve and expand your innovation capabilities. Find out if your innovation ideas and efforts match your team and company goals. Learn how to classify your innovation and improvement efforts as core (to the business) or context (essential but non-revenue generating). With this data, you can better decide how much of your effort should be spent on core versus context activities. Take away new tools for classifying innovation and mapping your activities and your team’s priorities to their importance and value. With Jennifer’s guidance you’ll evolve and expand your innovation capabilities on the spot.

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TD The GROWS™ Method: A Modern Software Development Suite NEW
Andy Hunt, Pragmatic Bookshelf
Jared Richardson, Agile Artisans
Tue, 11/10/2015 - 8:30am

Join Agile Manifesto author Andy Hunt and Jared Richardson to learn about GROWS™, a modern development approach that’s built around the Dreyfus Model of Skills Acquisition and deliberate experimentation to guide project decisions. Incorporating existing practices, it's a methodology designed to improve both initial adoption and on-going evolution of your team and organization. Andy and Jared describe GROWS in detail, diving into specific steps and practices for managers and executives. Learn techniques to share the company's vision effectively, and simple tools for managing progress without micromanaging. Know when a project is doing well—and when it's in trouble. Discover how to keep your team on track with the “3 Rs”—building on a Rhythm (their iteration cadence), building the Right thing (from the vision), and working the Right way (with craftsmanship and technical practices). Come, learn, and participate as Andy and Jared provide an understanding of the GROWS Method and how it can move your company forward.

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TI Coaching and Leading Agility: Tuning Agile Practices
David Hussman, DevJam
Tue, 11/10/2015 - 1:00pm

Are you an agile practitioner who wants to take agility to the next level? Are you looking to gain real value from agile instead of simply more talk? Even though many are using agile methods, not all are seeing big returns on their investment. David Hussman shares his experiences and describes a short assessment that you can use to identify both strengths and weaknesses in your use of agile methods. Creating an assessment helps you look at the processes you are using, examine why you are using them, and determine whether they provide real value. This assessment guides you through the rest of the tutorial, helping you tune your current processes and embrace new tools—product thinking, product delivery, team building, technical excellence, program level agility, and more. Leave with an actionable coaching plan that is measurable and contextually significant to your organization. If you want to promote real agility—or lead others to do so—come ready to think, challenge, question, listen, and learn.

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TK Mobile App Usability and UX for Developers and Testers
Philip Lew, XBOSoft
Tue, 11/10/2015 - 1:00pm

Many enterprises  today are migrating to mobile while new organizations are adopting a mobile-first or mobile-only strategy. Because of the special characteristics of the mobile platform and its user base, usability and the user experience (UX) take on an increased emphasis, although there are currently no formal models describing UX. With SaaS-based business models, where users can pay by the month and switch applications in a heartbeat, UX becomes paramount. Phil Lew explains the definitions of usability and user experience, describes the connections between them, and explores evaluation methods you can use as the first step toward improving UX on the mobile platform. To build a deeper understanding of how to improve your own app’s UX, Phil gives examples to illustrate the good, the bad, and the ugly of mobile UX. Discover key principles for design and evaluation of usability. Develop a methodology for continuous improvement of your users’ experience.

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TL Acceptance Test-Driven Development: Principles and Practices NEW
Ken Pugh, Net Objectives
Tue, 11/10/2015 - 1:00pm

Defining, understanding, and agreeing on the scope of work to be done is often an area of discomfort for product managers, developers, and quality assurance experts alike. The origin of many items living in our defect tracking systems can be traced to the difficulty of performing these initial activities. Ken Pugh introduces acceptance test-driven development (ATDD), explains why it works, and outlines the different roles team members play in the process. ATDD improves communication among customers, developers, and testers. ATDD has proven to dramatically increase productivity and reduce delays in development by decreasing re-work. Through interactive exercises, Ken shows how acceptance tests created during requirement analysis decrease ambiguity, increase scenario coverage, help with effort estimation, and act as a measurement of quality. Join Ken to examine issues with automating acceptance tests including how to create test doubles and when to insert them into the process. Explore the quality of tests and how they relate to the underlying code.

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TM Essential Patterns of Mature Agile Leaders SOLD OUT
Bob Galen, Velocity Partners
Tue, 11/10/2015 - 1:00pm

Currently much of agile adoption—coaching, advice, techniques, and training―revolves around the agile teams. Leaders are typically ignored, marginalized, or, in the worst cases, vilified. Bob Galen contends that there is a central and important role for managers and effective leadership within agile environments. In this tutorial, explore the patterns of mature agile managers and leaders—those who understand servant leadership and how to effectively support, grow, coach, and empower their agile teams in ways that increase the teams’ performance, accountability, and engagement. Investigate training and standards for agile adoption, and situations and guidelines for when to trust the team and when to step in and provide guidance and direction. Explore the leader’s role in agile at-scale and with distributed agile teams. Good leadership is central to sustaining your agile adoption; bad leadership can render it irrelevant or failed. To inspire you and your teams, join Bob to walk the path of the good and examine the patterns of the bad.

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Concurrent Sessions

AW1 Going Agile? Three Conversations to Have Before You Start
Heather Fleming, Gilt
Justin Riservato, Gilt
Wed, 11/11/2015 - 11:30am

All too often, companies adopt a mission to “go agile” before truly understanding what that entails. Business managers are quick to jump on the agile bandwagon, believing that going agile will magically make projects happen faster. Teams are getting certified in Scrum believing it is the silver bullet that will suddenly make everyone more productive. Inevitably, cracks begin to develop, and expectations are not met, leaving everyone questioning the value of going agile at all. Heather Fleming and Justin Riservato say there is a better way! The truth is that going agile will result in more productive teams and faster delivery of projects—but only if everyone can agree on the rules of the game. Learn why gaining consensus on the principles of agile is more important than implementing a specific process. Explore how having three key conversations—about saying no to deadlines, ensuring business partner engagement, and experimenting with process—up front can save you from an agile disaster.

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AW2 Data-Driven Software Engineering for Agile Teams
Viktor Veis, Microsoft
Wed, 11/11/2015 - 11:30am

Remember the old days when software engineering teams used to tune software until it passed quality gates, gave golden bits to marketing, and finally threw a big release party? The world was simple, and writing code that worked according to a specification was enough to be a star developer. Viktor Veis says that world has changed. Software now often dials back home to record information about its usage and health. This telemetry flows back to engineering teams who are accountable for making sense out of this data. This is a fundamental shift in the software engineer role. Teams who can leverage data-driven engineering will delight customers by learning more about customers than they know about themselves. Teams who ignore data-driven engineering will continue based on assumptions and eventually lose competitive nerve. Join Viktor to learn how to start data-driven engineering today. Discover a practical approach that sometimes deviates from classical data science but is easy to learn and apply.

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AW3 Your Agile Prioritization Process Is Probably Wrong
Tom Gimpel, SofterWare, Inc
Wed, 11/11/2015 - 11:30am

Of course we know what customers want, right? Product owners have the roadmap. Sales teams know what sells. Support talks to customers every day. So if we really know what our customers want, why is 65 percent of all software functionality rarely or never used? Why aren’t our customers delighted with the products we ship? Stop guessing what customers want and start delivering it! Tom Gimpel discusses the challenges of feature prioritization and determining what your clients really want and what they really need—and why they’re not the same thing. Learn how you can employ the KANO prioritization model to delight your customers by giving them functionality they value without the fluff they won’t use. Learn what’s wrong with most feedback surveys and build your delivery process to maximize customer satisfaction. Take away valuable tools for prioritization including an Excel-based scoring model that actually chooses the “best” possible combination of features that you can ship.

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AW7 Product Backlog Refinement: Grooming Your User Stories
Becky Moshenek, ANCILE Solutions
Wed, 11/11/2015 - 1:30pm

The Scrum Guide describes Product Backlog Refinement as “the act of adding detail, estimates, and order to items in the Product Backlog.” New and even experienced agile teams often underestimate the importance of well-groomed stories and find the process of reviewing numerous stories, breaking them down, and estimating the work chaotic and cumbersome. As this happens, teams push problems downstream into sprint planning meetings—or worse, into the sprint. Becky Moshenek shares how, working with the Product Owner, they create stories for backlog items to be reviewed. The stories include a link to the actual item, tasks outlining how and what to review, and a deadline for a future refinement meeting. These become refinement stories that are assigned to team members and brought into a sprint for an allotted ten percent of their time. Coordinating the team’s effort around backlog refinement in this way has cut meeting times, increased team involvement, produced more polished items, and made for a happier team.

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AW10 Getting the Most Value from Feedback Systems: Daily, Every Sprint, and Every Release
Satish Thatte, VersionOne
Wed, 11/11/2015 - 2:45pm

Agile methods are empirical. You must inspect and adapt to make agile work. This requires using effective feedback systems which are vital to your success. Agile teams often suffer from agile feedback systems that are dysfunctional—non-existent, delayed, or no learning from feedback. Satish Thatte explains three agile feedback systems—daily, sprint, and release—and their associated value and challenges. Satish discusses how to improve these feedback systems so they are beneficial to each team member, the project, the program, and the organization. The key is to use templates that capture information and show if the double feedback loops (basic as well as learning feedback loops) are working properly, and then to leverage connections among the agile feedback systems. As a bonus, every delegate receives these templates refined with feedback by industry users during the past six years.

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AW13 Thieves of Agile Adoption: Approaches to Avoid
Francie Van Wirkus, Francie Van Wirkus
Wed, 11/11/2015 - 4:15pm

Businesses are hit by thieves from all angles. Thieves often go unnoticed until something is missing. If you are adopting agile, you may have thieves stealing from your transformation right now. Every organization is different, but some thieves of agile adoption are well-known. Francie Van Wirkus shares her “most wanted” list of thieves, common organizational impediments and patterns, and her ideas on how to mitigate them. At the foundation of all solutions is strong leadership muscle, so expect stories and action items on how to raise your leadership game. Francie introduces high-level concepts including the mistakes of managing change instead of leading change, pushing culture ahead of environment, and skipping agile coaching. Awareness of what’s stealing from your agile adoption is only part of the conversation. Francie provides real-life actions to keep your strategy and goals on track. Don’t wait for something to go missing from your organization before you take action.

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AT1 Agility without Complexity: Fast and Efficient
Geoff Perlman, Xojo, Inc.
Thu, 11/12/2015 - 10:00am

The Agile Manifesto was stated in less than seventy words. Now, fourteen years later, layer upon layer have been added to it. What was supposed to be a simple philosophy has exploded into a gigantic industry. Much of this layering makes agile seem overly complex. We know developers want to focus on getting their work done, unhindered by rules and regulations. Developers should know the priorities of what to work on, do their work, report their progress, and be held accountable. This process should be supportive, not burdensome. Geoff Perlman shows how a small engineering team built a large project (Xojo) with new releases regularly, using a simplified agile process that gets the job done without adding complexity to the lives of the team. If your team is grumbling about your agile processes, join Geoff as he shows you how to focus on the “meat” of agile so you can be both fast and efficient—without the complexity.

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AT2 Managing Risk in Agile Development: It Isn’t Magic
Thomas Cagley Jr, DCG
Thu, 11/12/2015 - 10:00am

Has the adoption of agile techniques magically erased risk from software projects? When we change the project and product environment by adopting agile, have we tricked ourselves into thinking that risk has been abolished—when it hasn’t? Agile risk management is a continuous process that makes risk management part of how the team works so they get value from the activity. Thomas Cagley suggests that we develop user stories that specifically address risk so it is prioritized, planned, and executed as part of the normal agile cadence. Agile techniques—daily standups, demonstrations, retrospectives, and sprint-planning activities—provide a platform for monitoring and controlling risks. The built-in feedback loops act as a safety net to ensure eyes are continuously looking at what is happening and what could be happening. By constantly evaluating risk, agile processes avoid spending significant time analyzing risks that are not on the horizon, while making it very difficult for an unseen risk to sneak up on your project.

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AT4 Emerging Product Owner Patterns in Large Organizations
Timothy Wise, LeadingAgile
Thu, 11/12/2015 - 10:00am

Many organizations are actively searching for the perfect product owner—a unicorn who knows all about the product, anticipates the market, innovates, and improves the product’s quality and architecture, all while making and meeting commitments to the organization. That's a difficult if not impossible role to fill. So, how can we achieve these goals? Various enterprise patterns of scaling the product owner are emerging including the technical product owner, the proxy, the product owner team, the program team, the market manager, and the innovator. Tim Wise describes where each is applicable in large enterprises. Learn how to apply these approaches to both a service organization and a product development organization. Get a glimpse into the evolution that will influence product owner roles in large organizations as companies scale agile in the enterprise. Leave with knowledge of patterns that are emerging in large enterprises around the product owner.

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AT6 Actionable Customer Feedback: A Key to Product Success
Mario Moreira, Emergn Ltd
Thu, 11/12/2015 - 11:30am

Actionable customer feedback, although difficult to capture well, is critical to adapting to customer needs. How can you ensure you identify the right customers, get customers to feedback sessions, and capture the most useful feedback? Mario Moreira shares ways you can establish a customer vision focused on gaining that elusive customer feedback. He helps you identify customer types via personas for your product, service, or value stream. Mario discusses how you can incorporate customer personas into the way you capture requirements. He helps you identify various types of customer feedback loops you can used and determine strategies to get customers to your feedback sessions. Leave armed with a framework for establishing a customer feedback vision with ways to get more effective customer feedback leading to products and solutions that more closely align with customer needs. Instead of barely hitting the broad side of the “customer” barn, wouldn't you rather hit the “customer” bull’s-eye?

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AT9 Our Journey to Agile in the Microsoft Developer Division
Gregg Boer, Microsoft
Thu, 11/12/2015 - 1:30pm

This is the story about the Microsoft Developer Division and their two-year journey to agile—from shipping every three years to shipping every three weeks. In the old days, long stabilization phases were part of its DNA. Managers were rewarded for micromanagement. Commitments were made months in advance. Maintaining the appearance of meeting commitments was valued over transparency. Gregg Boer shares how this organization within Microsoft transitioned to one that values agile principles—controlling technical debt, enabling teams, eliminating bogus commitments, and rewarding transparency. When applying agile to such a large, traditional organization, the key to success is allowing autonomy at the team level, while ensuring alignment with the organization. Gregg shares successes as well as colossal failures. Learn how management sets direction while teams own their own backlog, how communication up and down can be transparent and healthy, and other lessons on their journey to agile.

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AT11 Rejuvenate Your Scrum Implementation: From Good to Great
Denise Dantzler, Werner Enterprises
Thu, 11/12/2015 - 1:30pm

After implementing Scrum, some organizations slowly stray away from the basics that made their implementation successful. They loosen up Scrum practices, lose sight of core roles and responsibilities, and succumb to their muscle memory of how things were done before. Teams have little accountability and fail the transparency test. Denise Dantzler reminds us of the roles and responsibilities of the ScrumMaster, Product Owner, team member, leadership team, organization, Scrum coach, and stakeholders. She then identifies and discusses pitfalls, and recommended actions in each role to rejuvenate a Scrum implementation. Denise explores overall process improvement opportunities for Scrum implementations, including mid-sprint poker, release planning, and the importance of a Sprint Zero. Learn the critical adjustments you and your organization can make to remain successful over the long haul with Scrum.

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AT13 Applying Lean Startup Principles to Agile Projects
Michael Hall, Improving Enterprises
Thu, 11/12/2015 - 3:00pm

Warning! You can still build the wrong product using agile. In Eric Ries’ book The Lean Startup, he poses the question: What if we found ourselves building something that nobody wanted? In that case, what would it matter if we did it on time and on budget? We often assume the Product Owner is smart enough to define the right product. But what if we are wrong? Michael Hall shares lean startup principles and how they can be applied to ensure that the product we are building is righteous. Learn new agile concepts such as hypothesis-driven project vision, knowledge broker personas, learning maps, minimum learning product, experiment backlogs, experiment test iterations, validated learning, and pivot/persevere decisions. Case studies and Michael’s first-hand product experience emphasize the learning points. New and mature agilistas alike will leave the session armed with Lean Startup agile techniques that can be applied immediately on their agile projects.

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AT15 From Waterfall to Agile: A ScrumMaster’s View
Andrew Montcrieff, Veritas
Thu, 11/12/2015 - 3:00pm

In less than one year, a leading software company's product team transitioned from a twenty-five year history of waterfall development to using agile methodologies. They had produced software the old-fashioned way—sequentially, firmly entrenched in the process and procedure of pure waterfall. Long release cycles, a mature code base, and an ingrained development model prevented their rapid response to the needs of their customers. The “rush for the finish line” left schedules and deadlines shredded, quality and development staff exhausted, and management frustrated. Andrew Montcrieff describes the processes, challenges, and lessons learned while moving from waterfall to agile. He provides insight on how they dealt with the problems encountered along the way. Andrew will make you feel more comfortable with moving a legacy waterfall product to a more predictable, reliable, agile methodology-driven product by learning what to expect and how to deal with the obstacles you’ll likely encounter along the way.

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