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Business Analysis


ME A Product Ownership Practicum for ScrumMasters and Product Owners NEW
Bob Galen, Velocity Partners
Mon, 11/09/2015 - 8:30am

You’ve just been selected by your boss for the Product Owner role … or you’re a newly minted ScrumMaster trying to figure out how it all works … or you’re an experienced Product Owner who is struggling to find balance between your stakeholders, customers, and team … or you’ve just received your CSPO certification but have no experience being a REAL Product Owner. Fear not! Join Product Owner coach and author Bob Galen in this fast-paced, crash course in how to ROCK your new role. Explore the dynamics of user stories, product backlogs, valuation and prioritization, establishing minimal marketable deliverables, and how to deliver high-impact sprint reviews. Bob then raises the bar to talk about product ownership at scale, how to build quality into your products, and how to effectively communicate and negotiate within your organization. Leave this tutorial with the ideas, skills, and techniques to become the Product Owner your boss wants you to be.

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TL Acceptance Test-Driven Development: Principles and Practices NEW
Ken Pugh, Net Objectives
Tue, 11/10/2015 - 1:00pm

Defining, understanding, and agreeing on the scope of work to be done is often an area of discomfort for product managers, developers, and quality assurance experts alike. The origin of many items living in our defect tracking systems can be traced to the difficulty of performing these initial activities. Ken Pugh introduces acceptance test-driven development (ATDD), explains why it works, and outlines the different roles team members play in the process. ATDD improves communication among customers, developers, and testers. ATDD has proven to dramatically increase productivity and reduce delays in development by decreasing re-work. Through interactive exercises, Ken shows how acceptance tests created during requirement analysis decrease ambiguity, increase scenario coverage, help with effort estimation, and act as a measurement of quality. Join Ken to examine issues with automating acceptance tests including how to create test doubles and when to insert them into the process. Explore the quality of tests and how they relate to the underlying code.

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Concurrent Sessions

AW3 Your Agile Prioritization Process Is Probably Wrong
Tom Gimpel, SofterWare, Inc
Wed, 11/11/2015 - 11:30am

Of course we know what customers want, right? Product owners have the roadmap. Sales teams know what sells. Support talks to customers every day. So if we really know what our customers want, why is 65 percent of all software functionality rarely or never used? Why aren’t our customers delighted with the products we ship? Stop guessing what customers want and start delivering it! Tom Gimpel discusses the challenges of feature prioritization and determining what your clients really want and what they really need—and why they’re not the same thing. Learn how you can employ the KANO prioritization model to delight your customers by giving them functionality they value without the fluff they won’t use. Learn what’s wrong with most feedback surveys and build your delivery process to maximize customer satisfaction. Take away valuable tools for prioritization including an Excel-based scoring model that actually chooses the “best” possible combination of features that you can ship.

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AW7 Product Backlog Refinement: Grooming Your User Stories
Becky Moshenek, ANCILE Solutions
Wed, 11/11/2015 - 1:30pm

The Scrum Guide describes Product Backlog Refinement as “the act of adding detail, estimates, and order to items in the Product Backlog.” New and even experienced agile teams often underestimate the importance of well-groomed stories and find the process of reviewing numerous stories, breaking them down, and estimating the work chaotic and cumbersome. As this happens, teams push problems downstream into sprint planning meetings—or worse, into the sprint. Becky Moshenek shares how, working with the Product Owner, they create stories for backlog items to be reviewed. The stories include a link to the actual item, tasks outlining how and what to review, and a deadline for a future refinement meeting. These become refinement stories that are assigned to team members and brought into a sprint for an allotted ten percent of their time. Coordinating the team’s effort around backlog refinement in this way has cut meeting times, increased team involvement, produced more polished items, and made for a happier team.

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AT6 Actionable Customer Feedback: A Key to Product Success
Mario Moreira, Emergn Ltd
Thu, 11/12/2015 - 11:30am

Actionable customer feedback, although difficult to capture well, is critical to adapting to customer needs. How can you ensure you identify the right customers, get customers to feedback sessions, and capture the most useful feedback? Mario Moreira shares ways you can establish a customer vision focused on gaining that elusive customer feedback. He helps you identify customer types via personas for your product, service, or value stream. Mario discusses how you can incorporate customer personas into the way you capture requirements. He helps you identify various types of customer feedback loops you can used and determine strategies to get customers to your feedback sessions. Leave armed with a framework for establishing a customer feedback vision with ways to get more effective customer feedback leading to products and solutions that more closely align with customer needs. Instead of barely hitting the broad side of the “customer” barn, wouldn't you rather hit the “customer” bull’s-eye?

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