Your Agile Prioritization Process Is Probably Wrong Prior Year Content
Of course we know what customers want, right? Product owners have the roadmap. Sales teams know what sells. Support talks to customers every day. So if we really know what our customers want, why is 65 percent of all software functionality rarely or never used? Why aren’t our customers delighted with the products we ship? Stop guessing what customers want and start delivering it! Tom Gimpel discusses the challenges of feature prioritization and determining what your clients really want and what they really need—and why they’re not the same thing. Learn how you can employ the KANO prioritization model to delight your customers by giving them functionality they value without the fluff they won’t use. Learn what’s wrong with most feedback surveys and build your delivery process to maximize customer satisfaction. Take away valuable tools for prioritization including an Excel-based scoring model that actually chooses the “best” possible combination of features that you can ship.