Today, many organizations are migrating to mobile while new organizations are adopting a “mobile first” or “mobile only” strategy. Because of the special characteristics of the mobile platform and its user base, usability and the user experience (UX) take on an increased emphasis. With SaaS-based business models, where users can switch applications in a heartbeat and pay by the month, user experience becomes paramount. Currently, there are no formal models describing user experience. Philip Lew explains the definitions of usability and user experience, describes the connections between them, and explores evaluation methods that you can use as the first step toward improving user experience on the mobile platform. Philip uses examples to illustrate the good, bad, and the ugly of mobile UX to build a deeper understanding of how to improve your own app’s UX. Discover key principles for design and evaluation of usability. Develop a methodology for continuous improvement of your users’ experience.
Philip Lew
XBOSoft
After working in various management and technical positions in software development and product management, Philip Lew leads XBOSoft’s direction and strategy as CEO. A speaker at numerous trade and academic conferences, Phil has worked with hundreds of organizations to assess the quality of their software, examine software quality processes, and set forth measurement plans to improve software quality using systematic methods. His Ph.D. research in software quality and usability resulted in several IEEE and ACM journal publications and in various trade journals as well. Find out more about Philip at xbosoft.com.
Speaker Presentations
Monday, November 10, 2014 - 1:00pm
Half-day Tutorials
Mobile App UX and Usability: A Continuous Improvement Model
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