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MQ Mobile App UX and Usability: A Continuous Improvement Model NEW
Philip Lew, XBOSoft
Mon, 11/10/2014 - 1:00pm

Today, many organizations are migrating to mobile while new organizations are adopting a “mobile first” or “mobile only” strategy. Because of the special characteristics of the mobile platform and its user base, usability and the user experience (UX) take on an increased emphasis. With SaaS-based business models, where users can switch applications in a heartbeat and pay by the month, user experience becomes paramount. Currently, there are no formal models describing user experience.

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